We worked with Dundee Rep for four dramatic (in a good sense) years and Firebird was one of the series of Christmas shows we were lucky enough to work on.
The Rep have always been very clear about the need to avoid misrepresenting their festive offerings as traditional Christmas shows or Pantos. Like the rest of their work they were keen that the quality of the work was at the heart of what they do whilst on this occasion appealing to a wider family and schools audience. Our answer was to commission and art direct some original illustration from a children’s book illustrator.
From the outset we knew a cross-platform trailer was also going to form a key part of the campaign and so kept this in mind as part of the brief – always with one eye on how we might bring a static image to life.
We thought we did rather a good job and we’re pleased with the continuity we achieved between the static leaflets, posters and banner and the dynamic motion graphics trailer that breathed even more life into our designs.
6 sheet poster